How cookies are used on GerrardsBakery.co.uk
Measuring website usage (Google Analytics)
We use Google Analytics software to collect information about how you use GerrardsBakery.co.uk. We do this to help make sure the site is meeting the needs of its users and to help us make improvements.
Google Analytics stores information about:
- the pages you visit on GerrardsBakery.co.uk - how long you spend on each GerrardsBakery.co.uk page
- how you got to the site
- what you click on while you’re visiting the site
We don’t collect or store your personal information (e.g. your name or address) so this information can’t be used to identify who you are.
We don’t allow Google to use or share our analytics data.
Google Analytics sets the following cookies:
| Name | Purpose | Expires |
|---|---|---|
| _utma | Determines the number of unique visitors to the site | 2 years |
| _utmb | This works with _utmc to calculate the average length of time you spend on our site | 30 minutes |
| _utmc | This works with _utmb to calculate when you close your browser | when you close your browser |
| _utmz | This provides information about how you reached the site (e.g. from another website or a search engine) | 6 months |
You can opt out of Google Analytics cookies.
Find out more about how to manage cookies.